Why Do Clubs Use The Badges They Do
With the new Premier League season about to kick buy cialis online off for 2010 it’s time to take an alternative look at football. Despite being a hardcore fan, standing in the crowd for another miserable four nil thrashing at the hands of some no hopers from the middle of nowhere buy Extreme Thyrocin online and buying the over priced half time burger, there is a chance you arent familiar with where your team badge came from?
Wonder no more, as we take a look at the why and how of club football logo design. When you look at a lot of the teams in the premier league, it’s obvious why the badge looks the way it does, Chelsea’s lion for example, but others, like Wigan are a little more obscure. But other teams have logos which are far harder to understand.
There is no real mystery around the Wigan athletic badge despite its obvious complexities and inclusion of so many items. Their club logo is actually the Arms of the Metropolitan Borough of Wigan, but the amount of items in the crest cause for some explanation. The badge is made up of diamond shapes, a lion, a sparrow hawk, a knight’s helmet, a castle, a tree, some grass and what appears to be the tails of a jester’s hat. With a tinge of red, the main colours are black and gold. Strange choice of colours when the team now play in blue and white.
Unravelling the reasons behind these eclectic choices for inclusion tells a unique story, as it does for most football clubs badges. For instance, like many clubs in north of England, there is a tip of the hat to heritage with the black diamonds representing the coal mining and the red rose taken from the acomplia pharmacy county of Lancashire. The tree included is actually a Wiggin Tree, a pun in local terms of the district and the lion and castle are taken from the arms of the county of Wigan. The sparrow hawk was included as a tip to former boroughs under Leigh and Atherton. In other words, Wigan’s logo designers made full use of the local geography and history when creating the crest.
Some teams have had to change their crests over the years and not just small updates either. Fulham for instance had to completely redesign their logo in 2001 due to some complications around marketing of their brand. Their old logo was actually owned by the London Borough of Hammersmith and Fulham and therefore made it impossible to use on anything other than the shirt. Add to the fact that even their own fans couldnt recognise their own club badge (or at least 14% of them according to a study), its easy to see why they wanted and needed a change. Thus the current design is bland and plain, but at least the club owns it!
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Tags: football badges, logo, logo design, Logo Designers